About Alicia Goddard - Nutrition & Body Transformation Coach

Hi, I'm Alicia

I spent most of my twenties completely unbothered by health, while my Dad, a bodybuilder, kept nudging me toward it. I wasn't interested. But with him in my corner, I felt unstoppable.

Then he died suddenly when I was 30, and everything fell apart. Not just my health, but my sense of who I was.

What followed was years of trying to put myself back together. Chronic inflammation, mystery health issues, and 10 kilos I couldn't shift no matter what I tried. Kilos that made me feel self-conscious in a way I never had before. I'd gone as far as travelling to Costa Rica in 2018 to study raw food nutrition. Still my body held on. Doing everything "right" and getting nowhere.

Until something finally shifted.

I started training for a bodybuilding competition. Got lean, got strong, and for a moment felt like I'd finally cracked it. But pushing my body that far came at a cost I hadn't anticipated. My mood darkened. My mind shifted. The person in pursuit of that stage was someone I didn't recognise.

Image: Alicia in Mexico, 2018 (10kg weight gained)

I never stepped on stage. So I stopped, stepped back, and started again. This time without the extremes.

The confidence I'd lost when my Dad died began to resurface. Not by pushing harder, but through finally understanding my own body.

Strong, lean, and clear on who I was again. That version of myself launched my first business and didn't look back.

That experience, backed by formal study in health science, became the foundation for True Nature Nutrition. Because true nature isn't a programme or a meal plan. It's the version of you that's strong, confident, and completely at home in your own skin. It's love, for your body, for yourself, for the life you're building.

I work with women to build lean, strong bodies, but the real work is building a self image that gets to keep that version of them. Not a transformation they fall out of. A new identity they grow into.

This is what it means to build a strong, confident woman from the inside out.

Book a Clarity Call

Listen to my story on the True North Show

How I can Help

There's an entry point for where you are right now

1:1 coaching · workshops & speaking · free community

Private 1:1 Coaching

For women who are done experimenting and want a personalised, science-backed plan built specifically for how their body works right now. 90 days, fully supported, with a results guarantee.

Learn More →

Workshops & Speaking

In-person and online workshops for women navigating perimenopause and menopause, and corporate speaking for organisations committed to genuine women's health in the workplace.

Coming soon

The Community

A free space to learn, connect, and start applying evidence-based nutrition and training principles at your own pace. Includes my lead magnet, recipe library, and regular education from me.

Coming Soon

What changes when you
finally understand your body

Beyond the weight loss, beyond the body composition, here's what clients actually say.

Meet Sarah, CEO and Mother (a case study)

Sarah is 43. She’s a CEO, a mum, and like many women in their 40s, she felt like her body had suddenly changed. She wasn’t eating takeaway every day. She wasn’t sitting on the couch. In fact, she was eating what most people would consider a healthy diet and trying her best to stay active.

Yet the weight kept creeping up.

Her energy had disappeared. She was waking during the night. She felt puffy, inflamed and frustrated. The strategies that had always worked for her simply weren’t working anymore.

More than anything, she started questioning herself. “Am I just getting older? Is this how it’s going to be now?”

When Sarah reached out, we didn’t put her on another restrictive diet or overhaul her entire lifestyle overnight. Instead, we made small, strategic changes to the foods she was already eating, introduced a structured strength and movement plan, prioritised recovery, and worked with her changing physiology rather than against it.

Within weeks she noticed the scales moving, her energy returning and her sleep improving. Over the following 90 days she achieved her weight-loss goal of 8-kgs while building habits she could actually maintain.

Today, Sarah isn’t constantly wondering if she’s doing the right thing. She understands her body, knows exactly how to fuel it, feels stronger, has more energy, and no longer relies on motivation to stay consistent.

That’s the difference understanding your body and having the right strategy makes.

Working with Alicia has been an absolute joy. She meets me exactly where I’m at. Her coaching is flexible, supportive, and perfectly structured without feeling rigid. I feel informed, confident about what works for my body in my 40s, and able to build strength and wellbeing without guilt or restriction. I’d recommend her to any woman 40+ wanting knowledgeable, kind support.